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CEO SERIES TALK Goods & Services Tax (GST) Forum : Pricing Strategy

Goods & Services Tax (GST) Forum : Pricing Strategy

29th April 2015 (Wednesday)
7.45 pm - 9.30 pm
Lecture Hall 3,
Faculty of Business and Accountancy,
University of Malay

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CEO SERIES TALK Goods & Services Tax (GST) Forum : Pricing Strategy


1. Mr. Leonard Ariff Abdul Shatar, Chief Executive Officer (CEO) of Chemical Company of Malaysia Berhad (CCM) Right 3
2. Mr. Nickson Choo, Director of Crowe Horwath Governance Sdn Bhd Right 2
3. Representative of Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK) Left 3

Profile Panel :

Mr. Leonard Ariff Abdul Shatar
Leonard Ariff was appointed as Group Managing Director of Chemical Company of Malaysia Berhad on 9 January 2015. He is also the Chief Executive Officer of CCM Duopharma Biotech Berhad and Director of CCM Pharmaceuticals Division since 1 January 2008.

Leonard Ariff started his career in 1988 in various capacities in the legal professions before joining the CCM Group in 1990, where his main responsibilities were in business development and business management at CCM Chemicals Sdn. Bhd. In 2000, he assumed the position of Managing Director of Usaha Pharma (M) Sdn. Bhd. (formerly known as Prima Health Pharmacy (Retail) Sdn. Bhd.), CCM’s pharmaceuticals retail arm. He later joined ICI Paints Malaysia Sdn. Bhd. in 2003 as the General Manager and was subsequently appointed as Managing Director in 2005 until 2007, before re-joining the CCM Group. He obtained his Bachelor of Economics and LLB from Monash University, Melbourne, Australia.

He also holds directorships on the boards of several companies within the CCM Group and PanGen Biotech Inc. (Korea). He also acts in an advisory capacity at International Medical University School of Pharmacy, Chair of the School of Business Advisory Board at Monash University Malaysia, member of the advisory board of Chemical Engineering Faculty at Monash University Malaysia, Industrial and Community advisory panel of Institut Penyelidikan Perubatan Molekul (“INFORMM”) at Universiti Sains Malaysia, and Committee Member of Good Governance for Medicines in the Ministry of Health, Malaysia and is a member of the Malaysian National Biotech Advisory Board.

Mr. Nicksoon Choo
Nickson is an Accounting graduate from University of Malaya and has over 18 years of corporate and professional experience. He started off his career in the Internal Audit function of a Fortune 1000 insurance company before moving into operational positions. He currently heads Crowe Horwath GST Operational Unit.

His diverse professional experience includes performing project management, operational audits, information technology (IT) audits, corporate governance advisory, operational risk and control reviews, fraud investigations and business process improvement reviews of public-listed and multinational companies operating in various industries including manufacturing, plantations, trading, hotels, construction, financial institutions and investment holding.

His area of expertise is in IT Governance as part of the overall Corporate Governance and he was the President of Information Systems Audit & Control Association (“ISACA”), Malaysia Chapter in 2004 and between 2006 till 2008. ISACA is a nonprofit association dedicated to serving the needs of IT governance professionals and recognized as the global leader in IT governance, security, control and assurance. Nickson currently serves on the Board of Governors for IIA Malaysia and on the ISACA International – Membership Growth & Retention Committee.

CEO SERIES TALK Goods & Services Tax (GST) Forum : Pricing Strategy

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